Contents 1 Social Media and Fundraising 1.1 Resources 1.2 Fundraising Campaigns - Tips and Examples 1.3 Social Media Fundraising Tools 1.3.1 Fundraising Widgets 1.3.2 Fundraising applications on social networks 1.3.3 Fundraising Pages

Social Media and Fundraising

Social media can be a powerful tool for raising funds online. HOWEVER, do not think that putting a "Donate Here" button on your website is going to magically result in a flood of cash. Nonprofits that are able to successfully leverage social media for fundraising are able to do so because they've first focused on using social media to develop credibility, relationships and good will among their stakeholders.

Don't even THINK of starting with online fundraising as your first foray into social media though. That's a tactic that's doomed to failure.

That said, when you FIRST pay attention to social media strategies like listening, storytelling, building awareness and building community, online fundraising can become a natural part of the mix.

Resources

• Leveraging Social Media for Online Fundraising Success SlideShare Presentation
• Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead Slideshare Presentation
• Fundraising 2.0: A New Model for Fundraising on Facebook Slideshare Presentation
• Fundraising 2.0 Slideshare Presentation
• 7 Deadly Online Fundraising Mistakes and How to Avoid Them Slideshare Presentation
• Fundraising Campaign in a Box Scribd Document

Fundraising Campaigns - Tips and Examples

• Plan Your Fundraising Campaign in 9 Easy Steps - this is a good general resource to start with.
• Worksheet for planning fundraising strategy (PDF)
• Using the Internet to Raise Funds and Build Donor Relationships - To download this guide, you have to provide some basic information. Also be aware that Convio is a fundraising vendor. Nonetheless, good info here. They also have a recorded webinar here - Beth Kanter is one of the gurus. Same thing applies though - you have to register to access the webinar.
• Charity Badges: Turn Your Supporters into Fundraisers
• Will Your Organization Embrace "Free Agent" Fundraising? - Beth Kanter discusses what she's learned as a "free agent fundraiser," someone who is using her personal network to raise money for her favorite cause. If you're willing to let your stakeholders do the heavy lifting, Beth's tips would make a great "Cheat Sheet" to distribute and support people who want to do online fundraising for you.
• 5 Events that Have Used Social Media for a Good Cause - many of these have leveraged the power of Twitter.
• CARE's Twitter Fundraiser
• Some Case Studies on Using Mobile Phones for Fundraising- - although not technically "social media," use of cell phones is another innovative use of technology for fundraising that is getting some traction.

Social Media Fundraising Tools

A Few Good Tools for Online Distributed Fundraising - this is when you let your supporters do the work for you.

Fundraising Widgets

• Fundraising Widgets by Change.org
• Charity Badges by SixDegrees.org
• Fundraising Widgets by ChipIn.com [Good for nonprofits located outside the United States]

Fundraising applications on social networks

• Facebook Causes App by Project Agape
• Facebook "Donate Now" App by Change.org

Fundraising Pages

• Fundraising Pages by Change.org [Empowers your supporters to fundraise for your organization]
• Fundraising Pages by Firstgiving [Empowers your supporters to fundraise for your organization]
• Fundraising Pages by GiveMeaning [Empowers your supporters to fundraise for your organization]