Goals and Objectives for CIL-NET Social Media On Location Training in August, 2009

Training Goals

This training will:

• Expose Center for Independent Living staff to social media tools.
• Demystify social media tools and explore issues/concerns.
• Provide staff with tools and questions that you can use to develop your own social media strategy.
• Help centers become more relevant and connected to younger constituencies who are more comfortable with these tools.
• Help you explore how social media can support key activities and functions, including:
  • Marketing
  • Fundraising
  • Organizing and advocacy
  • Community-building
  • Internal productivity and communications
  • Professional development
• Expose centers to some key accessibility and usability design principles.

Learning Objectives

After participation in this workshop, you will be able to:

• Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in your CIL
• Address organizational culture issues and changes inherent with social media adoption and your organization's readiness to implement
• Develop a social media strategy and action plan for your CIL
• Assess your organization’s website for functionality, usability, and accessibility