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Contents

Plan of Instruction

Using Technology to Promote CIL Organizational Capacity
August 19-21, 2009
Nashville, TN

Performance Objectives Learning Objectives
By the end of this training, participants will be able to do the following: During participation in the training, participants will learn the following:
P01: Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in your CIL
  • Listening, Conversation and Social Networking
  • Introduce to ILRU training wiki as resource for workshop
  • Listening
  • Participation in Conversation
  • Sharing Stories
  • Generating "Buzz"
  • Community Building and Social Networking
  • Empowering Constituents
PO2: Address cultural organizational issues and changes inherent with social media adoption and your organization's readiness to implement  
PO3: Benefit from using social media tools and services to support and enhance your core functions
  • Strategies for using social media that connect to core functions (such as marketing, fundraising, etc.)
PO4: Develop a social media strategy and action plan for your CIL  
PO5: Assess your organization’s website for functionality, usability, and accessibility
  • Learn the core principles of web accessibility
  • Learn how to implement tools and human evaluation to test usability and accessibility

Wednesday 8/19, Day 1 AM

  Content Presenter / Content SME Presenter Responsibility Instructional Strategy Deliverables / Resources Time Estimate
8:30-9:00 Breakfast and Registration Tim Fuchs Greet each participant as they arrive and direct them to their seats Small group activity Data projector & laptop 30 min.
9:00-9:45 Opening Introduction 45 mins
Participants arrive, sign in, and take their seats Tim Fuchs Greet each participant as they arrive and direct them to their seats Small group activity Data projector & laptop
Welcome & Review housekeeping items and agenda Richard Petty & Darrell Jones Lead discussion Large group discussion PowerPoint slide of housekeeping items and agenda
Icebreaker Michele Martin Debrief activity Lecture Participant workbooks and materials for activity
What Do You Know About Social Media? Michele & Jared Lead Discussion Small group discussion Wiki
9:45-11:00
(1 break)		 Introduction to Workshop 1 hour, 15 mins (includes one 15 min. break)
Review learning objectives Michele Martin Present content Questioning PowerPoint presentation
Overview of workshop Michele Martin Present content Questioning PowerPoint presentation
Introduce wiki as resource Michele Martin & Jared Smith Lead discussion Questioning PowerPoint presentation & wiki demo
11:00 – 12:00 What is Social Media? 1 hour
What is Social Media and Why Social Media?

Tools & strategies for using social media that connect to core functions (marketing, fundraising, etc.)

Michele & Jared Present content & Lead discussion Lecture Adapted .ppt

Day 1 PM

  Content Presenter / Content SME Presenter Responsibility Instructional Strategy Deliverables / Resources Time Estimate
12:00 – 1:30 LUNCH - provided 1.5 hrs
1:30-2:30 Listening
Review information on Listening page		 Michele & Jared Present content & lead discussion Lecture/Questioning & Large group discussion Powerpoint 1 hour
2:30-4:00 Social Media Sandbox

Explore how these tools can be applied to key organizational functions, including marketing, fundraising, community-building and professional development.

Michele & Jared
  • Present content
  • Lead discussion
  • Lecture
  • Small group hands-on activity
 Wiki, Workbook 1.5 hrs
4:00–4:20 Wrap Up – Reflections on Day 1
  • What have you learned today?
  • What questions do you have?
  • What concerns have been raised?
  • What are you excited about?

Have people record thoughts on Post-It notes or different colored index cards (to color code by question). Collect these to review and use as kick-off for Day Two

Michele & Jared Present content / Lead discussion / Debrief activity Pair/Share activity Post-it notes or different colored index cards 20 mins
4:20 – 4:30 Evaluation Tim     Evaluation form 10 mins


Thursday 8/20, Day 2 AM

  Content Presenter / Content SME Presenter Responsibility Instructional Strategy Deliverables / Resources Time Estimate
8:30–9:00 Breakfast 30 mins
9:00–10:00 Opening activity
  • Discuss the info that was collected at the end of Day One, along with any other thoughts/issues that percolated over night.
  • See what ideas people have for using the social media tools discussed during Day 1 (refer to Workbook pages on tools completed on Day One)
Michele & Jared
  • Present content
  • Facilitate and debrief activities
  • Lecture
  • Small group activities
  • Large group discussion
  • Questions and feedback from closing activity on Day One
  • Workbook pages from Day 1
 1 hour
10:00–12:00 Social Media Sandbox

Similar to Day One--we do brief intros to each tool and then let people play/explore the links.

Michele & Jared
  • Present content
  • Facilitate and debrief activities
  • Lecture
  • Small group activities
  • Large group discussion
  • Wiki
  • Workbook pages for Day 2
 2 hours (includes 15 min. break)

Day 2 PM

  Content Presenter / Content SME Presenter Responsibility Instructional Strategy Deliverables / Resources Time Estimate
12:00–1:30 LUNCH - provided 1.5 hrs
1:30-2:15 Michele & Jared
  • Present content
  • Facilitate and debrief activities
  • Lecture
  • Small group activities
Projector / Worksheets 45 mins
2:15-4:00
  • Design, usability, and accessibility of your web site
  • Tips, tricks, and tools for evaluating web site accessibility
Jared
  • Present content
  • Facilitate and debrief activities
  • Lecture
  • Small group activities
 Projector / Handouts 1 hour 45 minutes (includes 15 min. break)
4:00-4:30 Wrap Up & Evaluation Tim     Evaluation forms 10 mins.

Friday 8/21, Day 3 AM

  Content Presenter / Content SME Presenter Responsibility Instructional Strategy Deliverables / Resources Time Estimate
8:30–9:00 Breakfast 30 mins
9:00–11:30 Social Media Strategic Mapping
  • How ready is our organization to start using social media?
  • How does social media fit into our overall web strategy?
  • What audiences do we want to reach with social media?
  • What do those audiences want from us?
  • Where are those audiences online already?
  • What are the best ways to reach our target audiences?
  • Culture issues/integration
  • What kinds of experiments can we run to explore social media?
Michele & Jared
  • Present content
  • Facilitate and debrief activities
  • Lecture
  • Large group discussion
  • Powerpoint
  • Workbook
 2.5 hours (including 15 minute break)
11:30-Noon Wrap up and evaluation
Richard, Darrell, and Tim
  • Closing remarks
  • Pass out evaluation forms
  Program evaluation forms 30 mins
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